CFUnited Blog

CFUnited Interview: jQuery/CF Integration - John Farrar

John Farrar

John Farrar talks about his CFUnited presentation on jQuery/CF Integration & CF Powered Traffic Optimization.

Is this your first time speaking at CFUnited?

John I have spoke at the Frameworks conference and CFU Chicago.

Why should people attend your session?

John jQ+CF: jQuery is slim and powerful. Integration with CF can make coding AJAX pages zesty when you use jQuery. During this session we will cover the benefits of jQuery, showing how to connect to both CFCs and REST based services, and showing how to wrap up jQuery features with ColdFusion for simpler and faster delivery and integration.

WSO: SEO is very important. That is how you get someone to your site. WSO is how you keep them there and get them to act on why you wanted them to come there. Tracking, testing and knowing what works will be the result of ColdFusion based web site optimization.

Will people see anything new at your session?

John jQ+CF: YES! We will show shhhh (we will be showing a NUMBER of special jQuery releases!... grid, plotting, and more... shhh, I didn't tell you. This is a secret.). WSO:

We will be releasing an Open Source library that should work with about any framework. This will be built on several other successful concepts and will make optimization just plain simple.

What is the highlight of your session?

JohnThis is like asking what the highlight of ColdFusion is! Smile emoticon

(Other points...) Can you tell us about your session?

jQ+CF: For those who missed Hal's class, this will give you an idea why you should have attended it. Prototype made JS AJAX a reality. jQuery was the first trim agile superstar. It continues to pave the way and beginners and experienced web developers will find this session inspiring. You will learn how to AJAX and interact with your pages in jaw dropping cool ways.

WSO: Learn how to be profitable or know how profitable you are rather than just being found. Web site optimization is about changing visitor bounces into visitor conversions. Reach your goals, know what will help you reach your goals, try out new ideas and rate the success. Try out several ideas at the same time and compare them.

Comments
John Farrar's Gravatar Well, close. This is my two presentations. One on CF and jQuery. The other is on Web Site Optimization. Both sets of comments were include here. :)

If anyone has any questions go ahead and post them. Perhaps your question can be part of the presentation... or I might be able to answer it here.
# Posted By John Farrar | 4/30/08 7:06 PM
Mike Ritchie's Gravatar Since you're talking about both SEO and Ajax (albeit in two separate sessions), will your Ajax talk take search engine access into account? In other words, if you have a link that adds Ajax content, what will the URI of the link contain? A live link that's overridden by an onclick event or '#'?
# Posted By Mike Ritchie | 4/30/08 8:09 PM
John Farrar's Gravatar The SEO considerations don't topic for CF + jQuery integration. I am glad to chat about what and how those issues can be worked with if there is interest but it is outside the scope of the CF + jQuery session.

We would try to avoid dead links as this doesn't make spiders and search engine companies happy in direct answer to your question. It may not upset them today... but since their rules in this kind of area can change we want to stay in as good a standing with them as possible. Could you offer a more specific example of this type of link? What type of page and content would the example be you are thinking of in this use case?

The WSO (Web Site Optimization) is starting with SEO... but if we stop at search engines we get found but we could be turning good business away and not even know it. This session will talk about how to know what works, if it is still working and how to go beyond some of the analytic features out there with some good old ColdFusion technology.
# Posted By John Farrar | 4/30/08 11:44 PM
Nafisa Sabu's Gravatar @ John, just updated the text so it mentions CF Powered Traffic Optimization.
# Posted By Nafisa Sabu | 5/1/08 1:30 PM